Social networks such as Facebook and Twitter along with various others are here to stay. They are growing at a very rapid rate and have become a source for so much information. If there is any product or service that you may need additional information on, it is as easy as posting a status and asking your friends for their opinions or experiences.
Word of mouth is the cheapest yet most effective form of advertising for any company. Social networks are the best form of word of mouth advertising available to anyone. Businesses are just now starting to scratch the surface of how to advertise on these networks. The future is bright for advertising in general but the amount of people that a social network can reach in a short amount of time is mind boggling. A fellow blogger stated that he knows someone personally that uses social media for advertising by establishing expertise in an area via blogs http://dmiracle.com/blog-marketing/you-do-know-that-social-marketing-isnt-a-fad-right/.
I totally agree with you. Word of mouth is indeed the cheapest way and quickest way of advertising to a large number of people. Everybody uses more and more of this form of advertisement. Actually even us as students use it a lot and maybe without paying attention. For example if you want to sell your car, you can post a picture and put a new status on your Facebook / Twitter page and instantaneously all your contacts will know it and will be able to talk about it to other friends of theirs and your car will be sold faster than what you could expect.
ReplyDeleteI think you bring up some great points. The word of mouth is the best way to communicate and the most effective. Now since we have social media to convey the way we feel it travels a lot faster. I don’t see it ever going away not just a fad. I do believe that the way communicate will become even more effective as technology is improved.
ReplyDeleteFirst of all, good post! I think the thing that is most important intriguing about social media as a whole is the potential it has for reaching the consumer. I think you mentioned something about the speed of information that social media has. I think we can all attest to this through Facebook alone. I think businesses will only get better and better with the way they reach consumers and the effectiveness of it.
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