Burger King had a very successful campaign on Facebook for their Whopper. They created a campaign called the "Whopper Sacrifice" in which people could delete 10 people from their friends list in order to receive a coupon for a free Whopper sandwhich. The Burger King name as well as Whopper were publicized on the news feeds and profiles of the person that deleted their friends as well as the person that got deleted. Each time a someone was sacrificed they were sent a notification that their friend had choosen a Whopper over their friendship! This campaign gained a lot of attention making news on various other sites such as Youtube as well as new stations such as Fox news along with newspapers like the New York Times. This campaign got everyone talking about Burger King and their Whopper sandwhich and also increased their sales. The campaign may sound harsh but a lot of people joined in, to the tune of 200,000 friends sacrificed in a week! All of the extra recognition that Burger King received on the new stations as well as the newspapers was free advertising for them. This was a genius idea that really got people talking and was also humorous.
This campaign took place in 2009 and as recently as January 21, 2011 was still being talked about on various blogs and other social media sites. This one is going to be talked about for a long time to come. I love this idea and think that it was genius of Burger King's marketing department!
In order to find this article I Googled successful social media campaigns and this campaign showed up on several different lists that have been recently updated. A true testament to the staying power of social media marketing.
This is a really creative way to promote the Whopper via social media. I think it was also a way for people to become more aware about who their "friends" on Facebook really are. By having them go through their friends list and delete some, it will help promote being carefuller on Facebook when accepting friend requests from strangers. Even though this may not have been a planned promotion, Burger King is promoting their food while also helping Facebookers become safer online.
ReplyDeleteI think Burger King promoted themselves in a very clever way. I've never heard of another company doing something like this. It not only helped Burger King's popularity but Facebook's as well. Burger King made it easy and fun for people to partake in this campaign. If I had heard about this back in 2009, I would've participated for sure!
ReplyDeleteThis Social Media Campaign is hilarious! Not only would people be doing it for the reward from Burger King, but some people don't like their FaceBook's and would find much pleasure in the partaking of destroying their 'friends' status. It's sad but true. I thought at first you were going to talk about the Burger King Whopper take-away, when they said they got rid of it and customers were stunned. Yours was even better, though, and BK has done it again.
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