While I was trying to find a topic to write about this week, my attention naturally turned to Facebook to see what everyone was posting and hoping that something would strike an idea that was worth writing about. Unfortunately none of my friends had posted anything very interesting. I had faith in what Facebook would uncover for me and I scrolled down to the bottom of the news feed and there was a link that said advertising. I thought that it was worth a shot and I clicked on it to my surprise it was very helpful. The link actually highlighted a particular company that used Facebook advertising and how it affected their business.
CM Photographics has a target market of 24-30 year old engaged women. The photography company used the marital status on profiles to reach their demographic. Over 12 months CM Photographics generated almost $40,000 in a $600 advertisement on Facebook. This is amazing! That is a small amount of money with a great return for a company that is not very well known and would not have generated as much profit if not for Facebook and the advertising possibilities they offer.
I have often wondered how the companies that advertise on Facebook and who's ads appear on the right hand side of my news feed always seem so tailored to my interests. I guess this question is now answered. I see endless possibilities for small business such as the one I have discussed here.
I too have noticed that the ads on my Facebook page apply to me and my interests - I guess that's what I get for putting so much information on Facebook! The categories of personal information on Facebook are indeed a great help for companies in reaching their target audience. This is a really impressive story about Facebook advertising and I'm sure there are many more similar to it. A small investment of $600 transformed into $40,000! This proves that social media is a great way of advertising for cheap!
ReplyDeleteThat is a great story about the photography company! I always wondered how much an ad on Facebook would cost. And a 600 dollar investment was definitely worth if for them! This proves that social media is a great advertising tool. I mean traditional advertising such as commercials and billboards would be WAY more expensive than that! I love how you talk about endless possibilities for small businesses. This gives hope and opportunity to small business that cannot afford traditional advertising! Great topic:)
ReplyDeleteGreat advertising story! Like yourself, I have always noticed the ads on the side of my Facebook page and noticed how tailored they were to my interests but never paid much attention to them. I guess Facebook advertising really is a great way to reach your target audience as long as you're going about it the proper way.
ReplyDeleteWhile I think it's a great tool as well for buisnesses, I have started to ignore the ads on Facebook. They're always single hotline sites..I guess its because I have selected "single" on my relationship status. haha I wish Facebook could further read my mind and know that I am not into internet dating.
ReplyDeleteGreat story that illustrated the power of advertising with social media!