While searching for a topic this week I ran across a blog that is all about social media sites and the impact they have on the companies that use them. I thought that this was somewhat ironic but it is a great blog. The writer is passionate about finding companies that do a good job of interacting with their customers and explaining how they do what they do so well. On her blog she had a list of 26 companies that she chose to highlight one of which is Victoria's Secret. I decided to follow her link and learn more about what they are doing and how they are using their social media presence.
I know their products especially the Pink products they sell which are more athletic wear type clothing and t-shirts pretty well. I do not follow them on any social media sites and had never really thought about following them, until now. The author of the blog basically completed a social media audit for the company very similar to the one we have to complete for our project. The interesting thing is that the best part of their social media presence was right on the website itself. At the bottom of the page there is a link to a discussion board for anyone to become involved in. The link is a membership club that offers incentives to these members. The company also has a Facebook and Twitter presence that engages the followers and members of the club in many ways.
A lot of companies could take note of what they have done and turn the simple steps into a marketing power house. After reading this blog and blogging about it myself I believe that I will join the membership that I was unaware of until now and that I have now passed along to you all! Perfect example of word of mouth at its finest!
http://www.ignitesocialmedia.com/social-media-examples/victorias-secret-social-media-marketing-example/
I think this is really cool on behalf of the company. To really be successful in the economy because of the way things are going a business has to really reach out to their customers. It is not enough to just put an ad in a paper or on tv for customers to come across. Interaction is the new key for a business to get an advantage over other businessess. I think this approach that Victoria's Secert has taken can, like you said, be applied and should be by other companies. It is a great example of success that other companies to should try to follow
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